How does your organization distribute its product?© BrainMass Inc. brainmass.com June 3, 2020, 9:03 pm ad1c9bdddf
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How does an organization distribute its product?
First, let's define what distribution is: Distribution (or placement) is one of the four aspects of marketing. After a product is manufactured, it may be warehoused or shipped to the next supply chain which is typically a distributor, retailer or consumer. Broadly speaking, distribution concerns the methods, processes, infrastructure, institutions and pricing mechanisms required to bring a product from manufacturers to consumers. Product may pass from distribution partner to consumer via various "channels of trade", where a channel of trade is defined to be an established market mechanism for distributing and selling products that follows a well-understood set of merchandising, settlement and delivery policies. Consequently, distribution strategy encompasses elements of marketing, merchandising, delivery and logistics: the set of business rules and processes used to move the product or service through the supply chain to the end customer. Distribution strategy addresses questions ...
704 words in .doc file (3 pages, double-spaced); Steps on how an organization distributes its products is provided in the solution.