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Factors in Distribution mix

List and explain the impacts of the three major factors impacting the selection of a company's distribution mix. Place refers to having the right product, in the right location, at the right time to be purchased by consumers. This proper placement of products is done through.

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At the core of Marketing are the "four P's" - Price, Product, Promotion, and Place. Marketers adjust each of these components to arrive at a mix that the customer will prefer over competitors.

Product. The product is the full bundle of goods and services offered to the customer.
Promotion. This is the advertising and selling part of Marketing.
Price. This is how much you charge for your product or service
Place. This is where and how your product is distributed and sold. Will you sell it yourself, through a broker, or a distributor? Will you run a retail store or sell only to retailers? If a service, do you deliver in person or through the internet or telephone?

These questions all involve "place".
Examples include:
-Selling to the customers: Whether you sell by yourself ( as retailer) whether you employ a sales force, you are in these cases in front of the final customer. There are not intermediaries between you and them.
-Selling to the retailers: For example, you manufacture the skate boards and you sell them to the sports retailers. ...

Solution Summary

Solution discusses the 4 P's of Marketing and the three major factors impacting the selection of a company's distribution mix.

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