Purchase Solution

Marketing Mix Presentation for a New Beer

Not what you're looking for?

Ask Custom Question

Create a presentation introducing a new beer product.

You will write a presentation that includes:

1.Situation analysis: List the PEST and SWOT factors, as well as your analysis, that are significant to your marketing mix and target market decisions.
2.Target market segment(s): Describe your target market (s).Why did you choose these markets and what was your reasoning for selecting these instead of others?
3.Product positioning and value statement: Why were these statements selected and how do they relate to the promotion message?
4.Final design of marketing mix including:
Product description: What are the attributes and differentiating benefits of the product; why did you choose these attributes
Pricing strategy with sales forecast, demand estimate and break-even volume analysis: What pricing method was selected, what price and how did you arrive at these decisions.
Distribution Plan: Where do you intend to distribute and what are the factors that influenced your decision?
Promotion Plan with budget: Identify the media you'll use to promote your product and why you selected those and your promotion budget. Explain how your promotion objectives help to achieve the sales forecast.
Note: There should be a visual image as part of your presentation that shows how these all fit together.

36 slides

Attachments
Purchase this Solution
Solution Summary

The marketing mix presentation for a new beer product is examined.

Purchase this Solution
Free BrainMass Quizzes
Accounting: Statement of Cash flows

This quiz tests your knowledge of the components of the statements of cash flows and the methods used to determine cash flows.

IPOs

This Quiz is compiled of questions that pertain to IPOs (Initial Public Offerings)

Understanding Management

This quiz will help you understand the dimensions of employee diversity as well as how to manage a culturally diverse workforce.

Business Processes

This quiz is intended to help business students better understand business processes, including those related to manufacturing and marketing. The questions focus on terms used to describe business processes and marketing activities.

Basics of corporate finance

These questions will test you on your knowledge of finance.

View More Free Quizzes
Related BrainMass Solutions

  • Product Life Cycles, Product Levels

    Fourth, discuss how elements of the marketing mix may differ for each customer listed above. This part is a real challenge for me. Thank you.

  • Marketing

    341297 Marketing: What should be the promotional and advertising mix for Anheiser Busch What should be the promotional mix AND the advertising mix for Anheiser Busch?

  • Financial modeling: Roseville Brewing Company

    Thanks for using BrainMass. Have a good day. ----------------- Financial Modeling for a Brewpub. Three entrepreneurs were looking to start a new brewpub near Sacramento, California called Roseville Brewing Company ( RBC).

  • Introduction Stage of the Product Life Cycle

    Price is important in that it can help generate sales- like when Anheuser Busch introduces a new beer at "introductory pricing" for consumers to sample, or a price may be set to help define the product to consumers.

  • Market Positioning: Key Attributes of Craft Beer

    "The choice of an attribute space specification and price for a new brand, is one of the most difficult , yet important decisions made by a firm" (Horsky & Nelson, 1992).

  • IMC

    A nice mix of sales promotion, direct marketing and advertising could achieve a synergy that would help boost awareness and consumption of this brand of beer.

  • Marketing Plan Outline for Stout Beer

    197171 Marketing Plan Outline for Stout Beer Select a product or service you would like to introduce to the marketplace. It may be a product or service from an existing company or a new concept.

  • Initial sales promotion schedule

    Running Head: Marketing Plan for Fruit Beer Marketing Plan for Fruit Beer Introduction of Product This marketing strategic plan is related to the fruit beer. A fruit beer can be described as the dark and hard drink with the flavor of fruits.

  • LINEAR PROGRAMMING: COMPUTER SOLUTION AND SENSITIVITY ANALYS

    What would be the new product mix and the total profit? 11.

View More Related Solutions