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Market Positioning: Key Attributes of Craft Beer

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What are the key attributes of craft beer (competitors) in the market and how would you position your company's craft beer against its competitors?

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The solution describes what are the key attributes of craft beer (competitors) in the market and how would you position your company's craft beer against its competitors.

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The key attributes of craft beer competitors consist of pricing, quality, flexibility and service.

Price: brand pricing is competitive, no low cost leaders. Affordable, but slightly higher than traditional brands.

Quality: all brands are relatively close in perceived quality. Much of what determines quality is consumer preference.

Flexibility: this is the ability to change the product mix rapidly. All brands offer a variety of flavors, so changes in demand can be easily met.

Service: this refers to availability or having the product there when it needs to be. For competitors, this means being ...

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Beatrice Martino, MEd
Education
  • MEd, Jones International University
  • BSc, DeVry University
  • MPH, Walden University
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