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small regional brewery has hired you as a marketing consultant

A small regional brewery has hired you as a marketing consultant. Provide a list of different market segments as you see the beer consumer market. You can use any segmentation variables that you deem relevant.

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A small regional brewery has hired you as a marketing consultant. Provide a list of different market segments as you see the beer consumer market.

You can use any segmentation variables that you deem relevant.

Let me first give the definition of market segments.

"Market segmentation, correctly applied, is about understanding the needs of customers and, therefore, how they decide between one offer and another. This insight is used to form groups of customers who share the same or very similar value criteria. A company is then able to determine which groups of customers it is best suited to serve and which product and service offers will both meet the needs of its selected segments and outperform the competition."

"The process of splitting customers, or potential customers, in a market into different groups, or segments, within which customers share a similar level of interest in the same or comparable set of needs satisfied by a distinct marketing proposition."

The craft beer industry is defined by four distinct markets: brewpubs, microbreweries, regional craft breweries, and contract brewing companies. You have been hired as a marketing consultant for a small regional brewery. See below.

"Regional Brewery: A brewery with an ...

Solution Summary

The solution discusses the different market segments seen at the beer consumer market.

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