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RedOak Brewery, Fusion Brewery and Carlton United Brewers

Visit websites for Redoak Brewery (http://www.redoak.com.au/), Fusion Brewery (http://www.fusionbrewing.com.au/home/), and Carlton United Brewers (http://cub.com.au/) and then conduct a brief audit of the marketing communications on each of these sites. If these brands were to 'go international' what modifications, if any, would you make to each of them?

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1. Product: Redoak Brewery

Marketing Communications:

It website introduces Redoak as Australia's Most Awarded Brewery. It has also been voted Best Specialty Beer Venue (Bar Awards 2008) and Best Beer Cafe, NSW Awards for Excellence 2009 & 2010. Redoak strives for excellence in every beer and is passionate about boutique beer !

If this brand were to 'go international' what modifications, if any, would you make to each of them?

Its official website confirmed that 'Redoak has continued the age old tradition of brewing Premium Beers true to style from 100% Malt with no preservatives, additives or added sugar'.

To capture a wider beer market, make the ingredient of the beer attractive to both gender. Use Halal certified food-based ingredients and malt preparations in order to capture the Muslim dominated countries.
Due to its food based formulation, Redoak Honey Ale should be the flagship product. Redoak's website describes Redoak's Honey Ale "as brewed using a pale malt, subtle hop addition, a top fermenting yeast and has been infused with Tasmanian Leatherwood Honey from the world heritage listed wilderness area on the west coast of Tasmania. ...

Solution Summary

This solution suggests how RedOak Brewery, Fusion Brewery and Carlton United Brewers can compete in the international markets.

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