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    New Belgium Brewery aligning company and values

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    Find a company whose current direction IS aligned with its purpose. Explain why the current direction of the company will bring about its desired outcome. Provide specific details to support the rationale. Please provide sources.

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    Company direction aligned with its purpose

    The New Belgium Brewery is one of the most successful businesses in terms of company success and employee satisfaction. Their purpose statement:
    "To manifest our love and talent by crafting our customers' favorite brands and proving business can be a force for good. "

    The company produces world-class beers, favored by many and requested by those who do not live in states where the company sells. They are expanding their ...

    Solution Summary

    A review of New Belgium Brewery and how their purpose aligns with the company direction.