Read case study: Environmental Responsibility: New Belgium Brewery
Discuss how New Belgium Brewery demonstrated their social responsibility to their stakeholders through their business model.
THE NEW BELGIUM BREWERY BUSINESS MODEL: IMPLICATIONS ON
NEW BELGIUM BREWERY BUSINESS MODEL
A business model describes the structure of product, service, and information flows and the roles of the participating parties (Johnson et al., 2005). According to Robbins and Coulter (2005), a business model is a strategic design for how a company intends to profit from its strategies, processes, and activities.
In the case of New Belgium Brewery, the company sees to it that financial performance is achieved through high quality products that are produced through the use of the most environmentally friendly activities and strategies, coupled with the highest concern for employees and the society as a whole.
NEW BELGIUM'S GOALS AND OBJECTIVES:
1. To maintain fast growth in sales.
2. To maintain a balance between profitability and social and environmental responsibility.
3. To succeed financially while maintaining a dedication to the environment.
4. To bring unique, great, and creative beer to customers.
WORKPLACE IMPROVEMENT STRATEGIES FOR EMPLOYEES
The company has a significantly high concern for its employees. This is indicated through the following:
1. Company structure
Basically, the structure is described with a horizontal hierarchy. This is manifested by the fact that when an employee reaches one year of employment, aside from being an employee, he becomes an owner in the brewery. As an owner, the ...
New Belgium Brewery demonstrated social responsibility is examined.