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Growth versus Values Solution

Based on a solution that you assisted with last year (#298983) regarding Ethical and Social Responsibility at New Belgium Brewery, can you assist with a few follow-up questions:
Based on the company's current status (i.e. they appear to be successful and growing), Should New Belgium focus on growth and becoming a bigger player in the craft beer segment? If the owners and employees are happy, why should they bother to grow? Shouldn't the company maintain its focus on brand personality and intimate customer relationships?

Solution Preview

Based on a solution that you assisted with last year (#298983) regarding Ethical and Social Responsibility at New Belgium Brewery, can you assist with a few follow-up questions:
Based on the company's current status (i.e. they appear to be successful and growing), Should New Belgium focus on growth and becoming a bigger player in the craft beer segment?
From the perspective of owners of New Belgium Brewing Company, the company should focus on growth and become a bigger player in craft beer segment. In reality New Belgium Brewing Company has sustained growth and in 2008 its beers are being distributed in 19 states. The reason is that the objective of owners of any company are to growth their wealth and increase the profits of business. You are right New Belgium Brewing Company is successful and is growing and by focusing on growth and success it is becoming a bigger player in the craft beer segment. Its Fat Tire brand is becoming increasingly popular and well known.
However, when the same growth is ...

Solution Summary

In the following solution, growth versus value solutions are examined. It also discusses why a company should maintain its focus on brand personality and intimate customer relationships are examined.

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