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New Belgium Brewer: Strategic Focus

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How can New Belgium maintain its strategic focus as the company continues to grow?

New Belgium's leadership is interested in opening a third brewery to join its Fort Collins and Asheville locations. As Chief Operating Officer, you have been asked to prepare a list of pros and cons on opening a third brewery. What key items would be on your list?

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Solution Summary

The Solution provides a short analysis on what New Belgium can do as they consider opening a third brewery.

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Welcome warmly to BrainMass! Please rate 5/5 for my sample ideas and APA references to give you some ideas. My notes are not assignment or essay ready, merely guides for you to launch your own assignment.

First, New Belgium can maintain its strategic focus as the company continues to grow through constant data and risk assessment measures as well as strategic planning to maintain an objective approach to this consideration of opening a third brewery to join its Fort Collins and Asheville locations. Research strongly urges the use of a highly strategic planning process to ensure clear market focus since "Growth comes from focusing on your customers and delivering superior value to them consistently year after year. Built in to your strategic plan is a market-focus framework because of how critical this ...

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