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Concept Generation

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You have been called in as a creativity consultant to assist this toy developer. How could new product concepts that would satisfy this developer's wishes be generated?

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Solution Summary

This solution outlines a strategy for generating concepts for a new product line. Additionally, this solution includes one reference source for further research on the topic.

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Most companies cannot afford to incur repeated expensive product development plans nor can they afford to pay a consultant for failed development ventures. Even one product failure in a small company can threaten the company's survival if too much time, resources, or personnel are sacrificed.

As a creativity consultant, you have to focus on the company's reputation and its key customer base. The customer base has to be kept happy with any product developments. This means that a solid marketing plan is required. So how can new product concepts be generated?

Here are three steps to developing new product concepts that satisfy the developer's wishes:

1) The ...

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