Identify the positioning and differentiation strategies for the a new beer product.© BrainMass Inc. brainmass.com October 24, 2018, 6:58 pm ad1c9bdddf
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Identify the positioning and differentiation strategies for the new beer product.
Positioning your product has two main components:
1. What in it for the customer?
2. What is unique about your product?
Why would I buy from you - is what your clients and potential clients constantly ask themselves when considering a purchase (i.e., new beer product). Of course what they are really asking is "what's in it for me?" And, it must be unique. A simple strategy for positioning your firm or new beer product deeply in your target market's mind is a tool called a USP. The term USP has been around for a long time. The letters stand for Unique Selling Proposition. The idea here is to identify and then communicate a concise statement of your firm's most compelling offer and benefit in a way that the potential client can automatically answer the what's in if for me question. That's all a USP is. For example, most everyone is familiar with the original Fedex USP. On time every time or it's free. At the time this offer was very unique in the shipping industry and literally built the company based on communicating this unique selling proposition. So what's your compelling offer of a new beer product? What ...
Identifies the positioning and differentiation strategies for the a new beer product. Supplemented with an article on marketing plans and related concepts.
Managerial Approach to Marketing
Marketers must understand the tools of their trade. Using both the textbook and articles found in the Library's full text databases, create a report in which you address the following questions:
1. What is the overall purpose of a marketing plan?
2. List and describe the various components of a marketing strategy. (This portion of the project provides a framework for the remaining assignments in the class.)
3. How do a marketing plan and a marketing strategy fit together?
Your report MUST include a reference list. All research should be cited in the body of the paper. Reports without citations are unacceptable. Your report should contain an abstract, a short introduction, and conclusion in addition to the body of the paper.View Full Posting Details