Factors affect future marketing decisions
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How will changing trends, such as technological, cultural, and environmental factors affect future marketing decisions in your organization?
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This discusses the factors affect future marketing decisions.
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The marketing environment such as technological, social, cultural is changing and it has tremendous impact on marketing decision. It has led to change in consumer behaviour. Their behavior is considered to be more complex, their media habits have now become varied, and they are found to be more outspoken than ever before. In most of the instances, their demand is considered to be defined in terms of "brands" which are being identified with certain levels of quality and types of images and the manufacturers in order to sell their brands use modern methods of marketing. (Is Anybody Out There? The New Blueprint for Marketing Communications in the ...
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