Please address the following: How do political factors affect both global and domestic marketing decisions?
Political Factors on Global Decisions: The tax rate in a foreign country affects the purchasing power of the people in that country, that is if the tax rate goes down the demand increases. The employment laws affect the disposable income in the hands of the workers in that country. I the employment laws become too stringent then the level of employment falls and this leads to lower disposable income ...
This response is comprised of a 260 word response which addresses the influence of political factors on marketing decisions, both global and domestic decisions.