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Environmental Factors: Global and Domestic Marketing Decisions
What are the environmental factors that affect global and domestic marketing decisions? Address the following as they relate to Toyota's marketing decisions:
- What influence does global economic interdependence and the effect of trade practices and agreements have?
- What is the importance of physical infrastructure and demographics?
- What is the influence of cultural differences?
- What is the importance of ethics versus legal obligations and social responsibility?
- What is the effect of the influence of international relations and political systems?
- What is the influence of the Foreign Corrupt Practices Act of 1977, as well as the influence of local, national, and international legislation?
- What effect does technology have?View Full Posting Details