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Environmental Factors

Please provide some assistance in evaluating the attached article concerning environmental factors that affect global and domestic marketing decisions. Looking for an explanation, the key areas being:

a. Evaluate how the article's forecasts of high-level global and domestic environmental factors will affect the organization's marketing decisions.
b. Evaluate how the article's forecasts of technological change will affect the organization's marketing decisions.
c. Compare the author's perceived importance of social responsibility and ethics with at least three other alternatives, including your own, as related to the organization's marketing decisions.
d. Determine the accuracy of the articles forecasts, identify what else you would look for to support your position in reference to your conclusions.

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Looking for an explanation, the key areas being:

a. Evaluate how the article's forecasts of high-level global and domestic environmental factors will affect the organization's marketing decisions.
The article's forecasts are that U.S. based airlines are likely to perform better than airlines in other parts of the world. In addition, the forecast expects the U.S. carriers to finish the year in the black or in losses. There are forecasts of demand weakness and revenue fall. Further, the forecast expects the revenue of airlines to fall further. The forecasts expect the demand for airlines services and the economy to hit the bottom by the middle of the year. The forecasts predict that Europe will experience further fall in demand, yields and productivity. Only the Middle East region is expected to witness increase in demand. The forecast predicts that the price of oil will stabilize at $50 per barrel.
The marketing decisions will be affected in several ways. If the airlines want to face a market with falling demand, the organization should offer no-frills low cost package. In addition, the prices should be kept to a minimum by the airlines so that higher revenues can be earned and better capacity utilization is possible. Further, the ...

Solution Summary

Environmental factors that affect global and domestic marketing decisions are discussed very comprehensively in this explanation..

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