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Pricing strategy for Quickbook

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Develop a pricing strategy for Quickbooks software.

- Discuss what factors will impact your pricing strategy.
- What pricing method would you use for Quickbooks and why?

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Solution Summary

This 437 word solution provides an example of developing a pricing strategy, some of the steps involved, and some the factors that impact on the strategy. It also provides a specific example used for Quickbooks software.

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Discuss what factors will impact your pricing strategy.

- When you are evaluating your pricing strategy, you'll need to consider factors such as the value your product will provide verses the competition, considering what consumers will actually be able to afford for your product, and what pricing you will need to require in order to meet your revenue and cost requirements.

- Value of your product verses the competition - When I did some research it looks like there are five products that are similar to Quickbooks. They are Xero, GnuCash, Peachtree, inDinero, and FrontAccounting. They range from free ...

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