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    Marketing channels and intermediaries - function and necessity

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    Why are marketing channels and intermediaries necessary? What is the most important function carried out by intermediaries? Why? Why do channel arrangements sometimes need to be modified over time? Give an example of a channel and product to illustrate your points.

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    Why are marketing channels and intermediaries necessary?

    Marketing channels are necessary to allow businesses access to worldwide distribution of goods and services. This enables businesses to expand more aggressively and serve the current customers better. Marketing channels and intermediaries help businesses to reach new customers. Distribution channels and intermediaries help businesses to increase sales through relationships with channels. The relationship helps the manufacturer because there is trust and this helps marketers avoid cut throat price competition. Consider the example of ...

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    This answer provides you an excellent discussion on marketing channels and intermediaries

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