Purchase Solution

Peoples Bank and Internet Distribution

Not what you're looking for?

Ask Custom Question

What role is Peoples.com playing in the distribution of these insurance products: auto, home, and other personal insurance. Visit the Peoples Web site.

What is the length of the channel the bank uses to distribute its own checking account products?

How would you describe the channel positioning of People's Bank?

What is People's unique selling proposition (USP) OR unique value proposition?

Purchase this Solution

Solution Summary

In reference to Peoples.com website, this solution explains the role that Peoples.com plays in the distribution of insurance products, such as auto, home, and other personal insurance. It discusses the length of the channel used by the bank to distribute its own checking account products and describes the channel positioning of People's Bank. People's unique selling proposition (USP) OR unique value proposition is then detailed.

Solution Preview

Please see response attached, which is also presented below. I hope this helps and take care.

RESPONSE:

Interesting questions. Let's take a closer look.

1. What is the length of the channel the bank uses to distribute its own checking account products?

Channel length

Manufacture ? Wholesalers ? Retailers ? Consumers
Manufacture ? Retailers ? Consumers
Retailer ---? Consumer (Peoples.com)
Manufacture ? Consumers

The PeoplesBank.com offers direct service via the Internet, ATM, in-branch or telephone distribution channels for its own checking account products (i.e., e-plus, people plus, advantage plus, advantage plus premium, student checking) (http://www.peoples.com/im/cda/multi_elements/1,6832,13640,00.html).

2. How would you describe the channel positioning of People's Bank?

Channel ...

Purchase this Solution


Free BrainMass Quizzes
Learning Lean

This quiz will help you understand the basic concepts of Lean.

Marketing Management Philosophies Quiz

A test on how well a student understands the basic assumptions of marketers on buyers that will form a basis of their marketing strategies.

Understanding the Accounting Equation

These 10 questions help a new student of accounting to understand the basic premise of accounting and how it is applied to the business world.

Change and Resistance within Organizations

This quiz intended to help students understand change and resistance in organizations

Marketing Research and Forecasting

The following quiz will assess your ability to identify steps in the marketing research process. Understanding this information will provide fundamental knowledge related to marketing research.