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Peoples Bank and Internet Distribution

What role is Peoples.com playing in the distribution of these insurance products: auto, home, and other personal insurance. Visit the Peoples Web site.

What is the length of the channel the bank uses to distribute its own checking account products?

How would you describe the channel positioning of People's Bank?

What is People's unique selling proposition (USP) OR unique value proposition?

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Please see response attached, which is also presented below. I hope this helps and take care.

RESPONSE:

Interesting questions. Let's take a closer look.

1. What is the length of the channel the bank uses to distribute its own checking account products?

Channel length

Manufacture ? Wholesalers ? Retailers ? Consumers
Manufacture ? Retailers ? Consumers
Retailer ---? Consumer (Peoples.com)
Manufacture ? Consumers

The PeoplesBank.com offers direct service via the Internet, ATM, in-branch or telephone distribution channels for its own checking account products (i.e., e-plus, people plus, advantage plus, advantage plus premium, student checking) (http://www.peoples.com/im/cda/multi_elements/1,6832,13640,00.html).

2. How would you describe the channel positioning of People's Bank?

Channel ...

Solution Summary

In reference to Peoples.com website, this solution explains the role that Peoples.com plays in the distribution of insurance products, such as auto, home, and other personal insurance. It discusses the length of the channel used by the bank to distribute its own checking account products and describes the channel positioning of People's Bank. People's unique selling proposition (USP) OR unique value proposition is then detailed.

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