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    Here is a summary of what I need help with...

    Peoples Bank, based in Connecticut, uses its web site as a key channel for reaching individuals, business customers, and prospects. Not only can customers e-mail the bank with questions, they can click on a link to have a bank representative call them with further information or choose another link if they want to chat online. In addition, prospects can open new accounts online, print out and fax account applications, and even order printed checks with a few keystrokes. Now the company has expanded its financial services offerings by adding insurance products for consumers and businesses.

    I have visited the Peoples Web site (www.peoples.com). Then I follow the link to read about Online Services and click for a demonstration of People's Online. Next, follow the Insurance link and dig deeper by clicking on Auto, Home, and Other Personal Insurance.

    The questions Im having trouble with are as follows....

    What role is Peoples.com playing in the distribution of these insurance products?
    What is the length of the channel the bank uses to distribute its own checking account products?
    How would you describe the channel positioning of People's Bank?
    What is People's unique selling proposition (USP) OR unique value proposition?

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    Solution Preview

    What role is Peoples.com playing in the distribution of these insurance products?
    Peoples.com is playing the role of an e-retailer in the distribution of its products. It is selling the products of several reputed insurance companies like the Travelers, The Hartfort, Kemper, Chubb and others. The website is creating an impression that the products of these companies are available through the website at a lower cost than what you would get elsewhere. So there is an element of price competition, In addition, the website offers a bouquet of insurance options
    "Auto, Marine Recreational Vehicles and Motorcyle Insurance
    · Home, Condominium and Renters Insurance
    · Valuable Item Insurance
    · Personal Liability Insurance
    · Laptop Computer Insurance "
    At one place, and at a competitive price. The website is claiming that it can help you select the services especially in case of different types of life insurance products that are available on its website. The website also claims to be a comprehensive ...