Not what you're looking for?
Peoples Bank, based in Connecticut, uses its web site as a key channel for reaching individuals, business customers, and prospects. Not only can customers e-mail the bank with questions, they can click on a link to have a bank representative call them with further information or choose another link if they want to chat online. In addition, prospects can open new accounts online, print out and fax account applications, and even order printed checks with a few keystrokes. Now the company has expanded its financial services offerings by adding insurance products for consumers and businesses.
Visit the Peoples Web site (www.peoples.com). After looking at the home page, follow the link to read about Online Services and click for a demonstration of People's Online. Next, follow the Insurance link and dig deeper by clicking on Auto, Home, and Other Personal Insurance.
What role is Peoples.com playing in the distribution of these insurance products?
What is the length of the channel the bank uses to distribute its own checking
How would you describe the channel positioning of People's Bank?
What is People's unique selling proposition (USP) OR unique value proposition?
Purchase this Solution
Referring to the case scenario, this solution explains the role Peoples.com plays in the distribution of these insurance products, the length of the channel the bank uses to distribute its own checking account products, the channel positioning of People's Bank and People's unique selling proposition (USP) or unique value proposition.
Purchase this Solution
Free BrainMass Quizzes
This quiz covers the topic of transformational leadership. Specifically, this quiz covers the theories proposed by James MacGregor Burns and Bernard Bass. Students familiar with transformational leadership should easily be able to answer the questions detailed below.
This quiz will assess your knowledge of team-building processes, learning styles, and leadership methods. Team development is essential to creating and maintaining high performing teams.
This quiz prepares a person to do well when it comes to studying organizational leadership in their studies.
A high level understanding of Six Sigma and what it is all about. This just gives you a glimpse of Six Sigma which entails more in-depth knowledge of processes and techniques.
These questions will test you on your knowledge of finance.