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Marketing Channels

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Friends have convinced you to manufacture your cookie recipe that they have enjoyed for years. You found a bakery and decided on intensive distribution using a four level customer marketing channel. Describe each level and the role it will play in the success of your business. Which channel member do you think is the most important and why?

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The response address the queries posted in 922 words with references.

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The response address the queries posted in 922 words with references.

//Before discussing the various marketing channels, first of all, we will discuss the meaning of the 'Marketing Channels'. We will also discuss how the marketing channels work in the Organization. Then, we will discuss the number of marketing channels, which can be used by an Organization.\

Marketing Channels

Marketing channels pass the product from the manufacturer to the consumer. Marketing channel is a group of interchange of relationship, which creates customer value in acquiring, consuming and disposing of products. Marketing channels run from two level channels to five level channels. The two level channels have no intermediaries, while five level channels have three level intermediaries (Channel of distribution, 2008).

The four level channel used for distribution of the cookie recipe through a bakery will include two intermediaries. The four levels of the distribution including intermediaries are manufacturer, wholesaler, retailer and consumer. All the levels of the channel are equally important for distribution purpose.

//After discussing the marketing channels, we will discuss the four level marketing channels. In this, we will explain the various persons in marketing channel. First of all, we will talk about the manufacturer and wholesaler and then retailer. They play an important role in the marketing channels.\

Four Level Marketing Channel

Manufacturer

Manufacturer is the first level of the distribution channel. Manufacturer ...

Solution provided by:
Ashish Sharma, MBA (IP)
Education
  • MBA (IP), International Center for Internationa Business
  • BBA, University of Rajasthan
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