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Marketing Channels

Describe the major function of marketing channels. Why are these functions better accomplished through combined efforts of channel members.

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The response addresses the queries posted in 555 words with references.

//Prior to understanding the functions of the marketing channels, it is better to understand the concept of the marketing channels. The marketing channels are better managed by the efforts of the channels members. In the first section of the discussion, I am providing the description of the concept and functions of marketing channels.//

The marketing channels perform the work of physical distribution from the point of production to the point of consumption. It facilitates the movement of goods from the producer to the consumer. The channel members perform several functions.

The major functions of the channels include:

? Information function: They collect information about potential and current customers, competitors, and other factors in the marketing environment needed for planning and exchange of goods. (Kotler P.,2002)

? Promotion function: They help in ...

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