Differences in strategic, operational, and tactical planning
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What are the differences between strategic, operational, and tactical planning? How does an organization determine what is the best strategy for it to compete?
Develop a brief situation SWOT analysis outlining Starbuck's internal and external environment. What is another company that uses a differentiation strategy focused on offering value? Why is a high-quality strategy is often more difficult for competitors to imitate?
Why is ethical decision-making important in the business environment? How do different ethical perspectives influence and guide management decision making?
Why is corporate social responsibility (CSR) important for companies to be globally competitive? Is CSR and sustainability linked to competitiveness? Is CSR good for business or is it too expensive in a weak economy?
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Solution Summary
The differences in strategic, operational and tactical planning are examined for Starbucks SWOT and CSR.
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What are the differences between strategic, operational, and tactical planning?
Strategic planning involves the determination of an organization's long term goals then identification of the best strategies to reach these goals. It is a higher level of planning. On the other hand operational planning is a subset of strategic planning. During operational planning we decide how, or what portion of our strategic plan will be put into operation during a given operational period. Finally tactical planning is the process of taking our strategic plan and breaking it down into specific, short term actions and plans. In general strategic plans are longer and cover a longer period (generally more than three years) while the tactical plans cover shorter periods (less than three years).
How does an organization determine what is the best strategy for it to compete?
We can start with identifying key strategic factors. After we identify and analyze key strategic factors we can formulate the strategy we will pursue with strategic management tools such as SWOT analysis which assess both internal and external aspects of doing our business. Each ...
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- BSc, Dokuz Eylul University
- MBA, Texas A&M University-Kingsville
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