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Pricing Products

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Note that the conception of price, rather than "What we charge the customer", more usefully represents the customer oriented perspective taken by marketers. What alternative methods are available to marketers to price products? What factors do marketing managers take into account when setting a price?

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The expert examines pricing products.

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There are several goals that can be met by pricing strategies by marketers. Companies can look at ROI (Return on investment) and decide what to charge based on what they want as a return percentage. They can look at cost plus markup, ...

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