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Ecommerce and Internet Marketing

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Using three recent articles about Electronic Commerce create a paper with a minimum of 3 to 5 pages for the body of the research paper (APA Format). Discuss your viewpoint on the topic and use the articles to support your findings. Please include a title page, abstract page, use in-text citations and a reference page.

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This solution discusses articles regarding electronic commerce.

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Ecommerce and Internet Marketing

Today's ecommerce and marketing strategies highlight "aspects of the information data resulting from the relationship between an Internet enterprise (e-shop) and the customer. Analyzing and evaluating information which is provided and required enables one to derive important recommendations for creating and managing a user-friendly and thus probably successful Internet business. There are many recommendations in Customer Relationship Management emphasizing the importance of maintaining post-purchase contact with customers; some businesses automatically accompany the purchase by a questionnaire concerning customer satisfaction. Are they sure customers welcome such a contact? Could some information interaction be annoying for the customers? There are three research questions to be answered: firstly how the after-purchase contact is perceived by customers. The second question relates to who the customers providing information to the business actually are; their description concerns both their demographic description and their purchase behaviour. ...

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