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    Marketing in the Digital Age

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    Library Assignment: Max is unclear about the connection between Digi-Care's main online healthcare business and its Health Institute division. He has asked you to compose an e-mail message explaining how the electronic commerce network infrastructure allows Digi-Care to use nursing students' medical knowledge for online interactive marketing activities.

    Use your online resources to search and locate at least one resource supporting your explanation of how electronic commerce network 1.capabilities differ from prior eras of economic exchange (e.g., services, industrial, and agricultural),
    2. Provide at least one resource supporting your description of how human interpersonal knowledge is effectively marketed online.
    Note: The electronic commerce and interactive marketing references are not limited to healthcare applications.

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    Solution Preview

    Hello. I provide the following information for your review.

    Electronic commerce network capabilities differ from prior eras of economic exchange as previously economic exchange only occurred through hands on sell and buy from seller to customer. The internet era has changed commerce in many ways as people are now able to purchase goods and services via the internet as opposed to going into a store to purchase the items. I provide the following source for your review which I believe will support this:

    History of Ecommerce
    One of the most popular activities on the Web is shopping. It has much allure in it - you can shop at your leisure, anytime, and in your pajamas. Literally anyone can have their pages built to display their specific goods and services.

    History of ecommerce dates back to the invention of the very old notion of "sell and buy", electricity, cables, computers, modems, and the Internet. Ecommerce became possible in 1991 when the Internet was opened to commercial use. Since that date thousands of businesses have taken up residence at web sites.

    At first, the term ecommerce meant the process of execution of commercial transactions electronically with the help of the leading technologies such as Electronic Data Interchange (EDI) and Electronic Funds Transfer (EFT) which gave an opportunity for users to exchange business information and do electronic transactions. The ability to use these technologies appeared in the late 1970s and allowed business companies and organizations to send commercial documentation electronically.

    Although the Internet began to advance in popularity among the general public in 1994, it took approximately four years to develop the security protocols (for example, HTTP) and DSL which allowed rapid access and a persistent connection to the Internet. In 2000 a great number of business companies in the United States and Western Europe represented their services in the World Wide Web. At this time the meaning of the word ecommerce was changed. People began to define the term ecommerce as the process of purchasing of available goods and services over the Internet using secure connections and electronic payment services. Although the dot-com collapse in 2000 led to unfortunate results and many of ecommerce companies disappeared, the "brick and mortar" retailers recognized the advantages of electronic commerce and began to add such capabilities to their web sites (e.g., after the online grocery store Webvan came to ruin, two supermarket chains, Albertsons and Safeway, began to use ecommerce to enable ...

    Solution Summary

    This solution discusses marketing in the digital age and the connections thereof and the history of ecommerce.