Explore BrainMass

Explore BrainMass

    Basic Components of Avertising & PR Campaign Process

    This content was COPIED from BrainMass.com - View the original, and get the already-completed solution here!

    Write a proposal to the Project Director, explaining the four basic components of your advertising and public relations campaign process. Describe what decisions you will make at each stage of the process and state your action plan to complete the stages.

    What are the four basic components?

    © BrainMass Inc. brainmass.com June 3, 2020, 7:41 pm ad1c9bdddf

    Solution Preview

    Please see the attached file.

    Nine FAQ's - http://www.artsmarketing.org/faqs/faqs-view.cfm?category=Basic+Marketing

    ***IMPORTANT*** http://www.ondemandjournal.com/specialfeatures/pellow34.cfm - All four of these key components must be given careful consideration because each can affect whether you fail or succeed in your marketing efforts.

    1. Identification of the right target market
    2. Development and delivery of product and service offerings that meet customer needs
    3. The message: a clear articulation of the value proposition
    4. Effective selection of media to reach the target audience

    ***IMPORTANT*** ...

    Solution Summary

    This solution explains the four basic components of the advertising and public relations campaign process.