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Workplace Diversity in Patton-Fuller Community

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Needing an explanation of the risks in the PR campaign strategy of growing customer relations. Explain what the risks and the weaknesses in the strategy would be.

Background:
The goal is to show the public that Patton - Fuller Community Hospital (hypothetical place) is a leader of diversity in the work place. The purpose of the PR campaign to show the public that Patton - Fuller Community Hospital is equal opportunity employer that does not discriminate against anyone in spite of age, gender, race or disability.

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Solution Summary

Show the public that Patton-Fuller Community Hospital is a leader of diversity in the workplace

Solution Preview

This PR campaign is risky because while most companies have to abide by being an equal opportunity employer, a company that puts that claim front and center has to deliver on the claims. This means that customers and stakeholders ...

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