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Business Communications: The Writing Process

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I am a new publisher with some really great books to sell. I saw your announcement in Publishers Weekly about the bookseller's show you're having this summer, and I think it's a great idea. Count me in, folks! I would like to get some space to show my books. I thought it would be a neat thing if I could do some live airbrushing on T-shirts to help promote my hot new title, T-Shirt Art. Before I got into publishing, I was an airbrush artist, and I could demonstrate my techniques. I've done hundreds of advertising illustrations and have been a sign painter all my life, so I'll also be promoting my other book, hot off the presses, How to Make Money in the Sign Painting Business.

I will be starting my PR campaign about May 2000 with ads in PW and some art trade papers, so my books should be well known by the time the show comes in August. In case you would like to use my appearance as part of your publicity, I have enclosed a biography and photo of myself.

P.S. Please let me know what it costs for booth space as soon as possible, so I can figure out whether I can afford to attend. Being a new publisher is mighty expensive!

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Solution Summary

The project comprise of a well planned public relation campaign for a publisher who wants to launch new book related to the t-shirt paintings. He wanted an idea how to get those book popular, so that before a magazine show, everybody must be aware of them specially painters. The response is 479 words with references. Individual and Discussion Board queries are answered too.

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Individual Project
The response addresses the queries posted in 444 words with references.
// the project comprise of a well planned public relation campaign for a publisher who wants to launch new book related to the t-shirt paintings. He wanted an idea how to get those book popular, so that before a magazine show, everybody must be aware of them specially painters//

PR campaign for new books

The situation given in the project is that a new emerging publisher wants to popularize his new books, in order to get the good response in a show that is going to happen for publisher's weekly magazine. He wants to advertise his books well before the show, so that he could get better response for his new launch. His books are related to t-shirt art. So, he needs a campaign that will help painters or people who are into this business. The target audience will be painters and people who are related to t-shirt painting (Bobbitt & Sullivan, 2008).

The PR campaign for new book launch should include a proper format:

Publisher should well describe the objective behind his books and the exact message he wants to convey to the audience. Clarity of message and objective is very important, in order to get maximum attention of audience.

Once the objectives are set, then defining goals for achieving those objectives because it is important that goals should be specific, measurable, and results-oriented and time bound. The goals should be connected with the overall business, marketing and objectives of sales.

Then comes identifying the target audience, for whom actually books are published. Who all are the people whom publisher wants to address the new launch? What is the important message that publisher wants to give to the audience?

Next step includes the development of schedule for the public relationship campaign and creation of positive energy by connecting the public relations with marketing ...

Solution provided by:
Ashish Sharma, MBA (IP)
Education
  • MBA (IP), International Center for Internationa Business
  • BBA, University of Rajasthan
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