How does product strategy align with product life cycle? Does a product change as it goes through the life cycle? What are the key points to consider before entering a strategic alliance? How does a strategic alliance differ from a joint venture?© BrainMass Inc. brainmass.com October 25, 2018, 7:40 am ad1c9bdddf
How does product strategy align with product life cycle? Does a product change as it goes through the life cycle?
Product strategy must change to manage the product life cycle. Decisions about how to introduce and promote the product are the first strategy. This might include specific target audiences, low costs for penetration, marketing using coupons. Low costs also deter new competitors. Next the growth stage will want to expand the audience by introducing innovations or by differentiating the product from others on the market. This is where changes occur. Newer additives, methods of producing might change in this and in the mature portion of the cycle.
Packaging might changes and new advancements in technology might be employed for the product or the production. These make it easier to identify the differences in the product and the ...
The solution compares strategic alliances and joint ventures.
VERY SHORT INFO NEEDED-One of the most effective approaches for creating a sustainable, competitive advantage are complementary strategic alliances. Your first section of the post justify whether you agree that complementary strategic alliances are the best approach. Be sure to refer to the basic requirements for sustainable competitive advantage that are found in a business-level strategy. Utilize research, rationale, and appropriate examples in your response to help me best understand this topic but I only need 750-1000 words total. I have already done majority of the assignment.
In section 2 pick one of the following: ( I posted the definitions of the work I already researched)
1. A strategic alliance-This is a cooperative strategy in which firms combine some of their resources and capabilities for the purpose of creating a competitive advantage.
2. A joint venture-This is a strategic alliance in which two or more firms create a legally independent company to share some of their resources and capabilities for the purpose of developing a competitive advantage.
3. An equity strategic-This is an alliance is an alliance in which two or more firms own different percentages of the company they have formed by combining some of their resources and capabilities for the purpose of creating a competitive advantage
4. nonequity strategic alliance- This is an alliance in which two or more firms develop a contractual relationship to share some of their resources and capabilities for the purpose of creating a competitive advantage.
4. business-level cooperative strategy. This is a strategy through which firms combine some of their resources and capabilities for the purpose of creating a competitive advantage by competing in one or more product markets
5. Complementary strategic alliances-These are business-level alliances in which firms share some of their resources and capabilities in complementary ways for the purpose of creating a competitive advantage.
After you picked one explain how it can enable a firm to achieve a corporate strategy goal. In selecting and defending your choice, be sure to explain the particular advantages that a cooperative strategy brings
(three or four sentences) of your initial post should summarize the one or two key points that you are making in your initial response that best ties it all together to help me understand.View Full Posting Details