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Marketing: What is Brand Image and why is it important?

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What is brand image? Why is it important? Describe the brand images you think the following brands have among your coworkers: Snapple, your state government, Audi, University of Phoenix.

In what ways would the brand images you just described be different for high school students or a retired couple?

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Solution Summary

The cited response contains two paragraphs which give a good definition by example of the power of branding.

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Branding is using simple words to get customers to remember only you. Therefore, it's not about deviating from competitors, it's about being known as the "only one." It's important because it confirms creditability and shows loyal and repeat customers. I believe Starbucks, Microsoft, Apple, University of Phoenix have done great with their ...

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