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    Positioning Brands with a Structured Approach

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    Take a position between these two views:

    "The best way to position a brand is through a structured approach" compared to "The best way to position a brand is through an unstructured approach".

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    https://brainmass.com/business/marketing/600064

    Solution Preview

    The best way to position a brand is through a structured approach. It is key that an organization identifies their target audience and creates a marketing message that is appealing based on the target audience's needs and interests. It is also important to examine competitors to ensure the brand is positioned in ...

    Solution Summary

    This solution provides information on the importance of using a structured approach when positioning a product.

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