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Wal-Mart: potential target market product and service positioning.

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Use the company Wal-mart and discuss potential target markets product/service positioning. Identify the different types of analysis used by marketers to determine product positioning.

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Solution Summary

The solution examines the potential target market product for service position for Wal-Mart.

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Analysis for Brand Positioning and Wal-mart Positioning

Positioning is the act of designing the company's offering and image to occupy a distinctive place in the minds of the target market (Ries and Tout, 2000). Positioning to a great extent is pursuit of differential advantage (Kotler et al, 2009).

Analyses that marketers use to position a brand begin with identifying a frame of reference for a particular product/service to indentify which brands this particular brand would be competing with. After this, marketing analysts need to identify similarity and differences between the competing brands (Kotler et al, 2009). After this there is a need for identifying the ideal points of parity and points of difference brand associations.

Effective brand positioning ...

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