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    Wal-Mart: Rank five marketing options

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    Based on the service of Wal-Mart, prepare a paper ranking a minimum of five marketing options under the categories of advertising, personal selling, public relations, and promotions.

    Evaluate the strengths and weaknesses of each communication venue and justify your choices based upon the target market and the competition.

    For the service (Wal-Mart), determine marketing tactics necessary to achieve the desired goal of branding, positioning statement, and competitive advantage

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    Solution Preview

    Wal-Mart Public Corporation of America runs a chain of stores globally. The three segments of Wal-Mart are Wal-Mart Stores, International segment and Sam's Club (About Us: Wal-Mart, 2009). Sam Walton founded the company in 1962, which is headquartered in the USA. Wal-Mart stores Inc. is in the retail industry offering products like Discount stores, neighborhood markets, supercenters neighborhood markets and warehouse membership of Sam' club in the United States as well as walmart.com (About Us: Wal-Mart, 2009).

    In its international operations, it is considered to be a variety of store. The Sam's Club segment includes the warehouse membership clubs in the United States along with samsclub.com. This segment primarily provides hard goods, soft goods, institutional-size grocery items, and selected private-label items under the MEMBER'S MARK, BAKERS & CHEFS, and SAM'S CLUB brands (About Us: Wal-Mart, 2009).

    Wal-Mart's main marketing strategy is to keep its prices low so that it can attract more customers. It is committed to lower its overhead costs up to the most possible extent. With this, Wal-Mart depends on quantity selling in order to make profit (Paul N, 2003). The positive point of Wal-Mart is that it is having a large number of departmental stores that enables it to attract customer from around the corner (Zaccone, 2007). There are various options that are useful for Wal-Mart to promote the services of the organization. The main objective behind promoting the product is to aware all the consumers about the services of the organization (Kotler, ...

    Solution Summary

    The solution examines the ranks of five marketing options for Wal-Mart. The strengths and weaknesses for each are provided. The marketing tactics are determined.

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