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Evaluate Wal-Mart's comprehensive website

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Wal-Mart has a comprehensive website that sells a variety of products and expands their ability to distribute goods and services.

Please review this site, http://wal-mart.com and discuss the following:

1. How effective is the website in making it easy to purchase goods?
2. Wal-Mart is moving more strongly into service areas such as its Ship to Site services. Do you think it is a good marketing tool for Wal-Mart to develop these kinds of services?
3. What is your impression of the site in general. Is this a good retailing expansion strategy for Wal-Mart?

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Solution Summary

Wal-Mart has a comprehensive website that sells a variety of products and expands their ability to distribute goods and services.

Please review this site, http://wal-mart.com and discuss the following:

1. How effective is the website in making it easy to purchase goods?
2. Wal-Mart is moving more strongly into service areas such as its Ship to Site services. Do you think it is a good marketing tool for Wal-Mart to develop these kinds of services?
3. What is your impression of the site in general. Is this a good retailing expansion strategy for Wal-Mart?

No citation required.

Solution Preview

1) The site is very effective in making it easy to purchase goods. Not only can customers have goods shipped to their house at a price, but now they can even have goods shipped to a store near them for free to pick up. Many people prefer this option since many people are ...

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