Key Attributes of WalMart's Products/Services

Running Head: PRODUCT DESCRIPTION: WAL-MART

Product Description: Wal-Mart

Key Attributes of Wal-Mart's Products
The range of products and services served by Wal-Mart is very wide and includes almost all types of FMCG good such as grocery items, soaps, games, accessories, cosmetics, etc. According to the mission of the company, Wal-Mart has worked on the strategy of the preference of the customers (Wal-Mart: Save Money, Live Better, 2008). The company serves its customer as per their need and requirements. At this time company also considered various aspects such as rationale of customers, emotions, etc. to retain a large group of customers. The food and fashion products of the company are completely based on the perception of the customers (Harper, 2004).
According to the report of Wal-Mart Food: Big, and Getting Bigger, the grocery and drug department if the company reported company has top sales of $162 billion. This has become possible because Wal-Mart supercentres serve the consumers as per their taste, flavor and experience (Wal-Mart's Growth Opportunities in Food and Fashion Explored in New Retail Forward Reports, 2009). The company serves high quality and standards to the ordinary people within low prices.
The report of Wal-Mart Apparel: Beyond Basics stated that the variety and range of the product of the company are based on latest fashion and trend. The color and designs of the apparels choose after surveying the particular market the first choice of customers (Wal-Mart's Growth Opportunities in Food and Fashion Explored in New Retail Forward Reports, 2009). In order to attract more and more customers company provides an attractive packaging to the customers with their favorite color and recent approach without being extra charged and evaluates the shopping behavior of the customers (Wal-Mart: Save Money, Live Better, 2008). Understanding the rationale of customers is necessary to become a leader in the highly competitive environment (Harper, 2004).
Emotional Attributes of Wal-Mart Products/Services
Blue is the overall color of the Wal-Mart. Different colors for logo that Wal-Mart has used over in its history are shown in Appendix 1 (Wal-Mart Website, 2008). These logos have appeared on its various brochures, products invariably. Wal-Mart is currently using the tag line 'Save Money. Live Better' and this is connecting with its consumer at an emotional level, saying that its 'Always Low Price' strategy help them live better. In store pictures, people are portrayed as smiling and offering helping gestures to create a feeling of friendliness and neighborhood. Wal-Mart has also tried to build up its image as a good community member. Some of the pictures showing some of the emotional attributes of Wal-Mart are shown in Appendix 2.

Appendix 1
S. No. Logo Year
1 1962-1964
2 1964-1981
3 1968-1981
4 1981-1992
5 1992-2008
6 2008

Appendix 2:

References

Wal-Mart's Growth Opportunities in Food and Fashion Explored in New Retail Forward Reports (2009, August 27). Market Wire. Retrieved August 28, 2009 from http://findarticles.com/p/articles/mi_pwwi/is_20050229/ai_mark935472397/?tag=content;col1

Wal-Mart: Save Money. Live Better (2008). Retrieved August 28, 2009 from http://www.walmart.com/

Harper, L. (2004, August 20). Wal-Mart; Impact of a Retail Giant. August 28, 2009 from http://209.85.175.104/search?q=cache:qHDx32RqN6IJ:www.pbs.org/newshour/bb/business/wal-mart/unique.html+strategies+of+walmart&hl=en&ct=clnk&cd=3&gl=in

This content was COPIED from BrainMass.com - View the original, and get the already-completed solution here!