Retailer Types, Decisions, and Examples
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1) Identify the major types of retailers,
2) discuss some of the key marketing decisions that must be considered in the retailing environment, and
3) provide an example of a strong retail operation.
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Solution Summary
(1) Identify the major types of retailers
The following are the major types of retailers and a general description of each:
Specialty Stores: They carry a narrow product line with a deep assortment, such as apparel stores, sporting-goods stores, furniture stores, florists, and
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(1) Identify the major types of retailers
The following are the major types of retailers and a general description of each:
Specialty Stores: They carry a narrow product line with a deep assortment, such as apparel stores, sporting-goods stores, furniture stores, florists, and bookstores. A clothing store would be a single-line store, a men's clothing store would be a limited-line store, and a men's custom-shirt store would be a superspecialty store. Examples: The Body Shop, Gap, The Athlete's Foot.
Department Stores: They carry several product lines - typically clothing, home furnishings, and household goods - with each line operated as a separate department managed by specialist buyers or merchandisers. Examples: Sears, Macy's, Marshall Field's.
Supermarkets: They are relatively large, low-cost, low-margin, high-volume, self-service operations designed to serve the consumer's total needs for food and household products. Examples: Kroger, Vons, A&P, Food Lion.
Convenience Stores: They are relatively small stores located near residential areas, open long hours seven days a week, and carrying a limited line of high-turnover convenience products at slightly higher prices. Examples: 7-Eleven, Stop-N-Go, Circle K.
Discount Stores: They carry standard merchandise sold at lower prices with lower margins and higher volumes. Examples: General - Wal-Mart, Target, Kmart, Specialty - ...
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