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Retailer Types, Decisions, and Examples

1) Identify the major types of retailers,
2) discuss some of the key marketing decisions that must be considered in the retailing environment, and
3) provide an example of a strong retail operation.

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(1) Identify the major types of retailers
The following are the major types of retailers and a general description of each:

Specialty Stores: They carry a narrow product line with a deep assortment, such as apparel stores, sporting-goods stores, furniture stores, florists, and bookstores. A clothing store would be a single-line store, a men's clothing store would be a limited-line store, and a men's custom-shirt store would be a superspecialty store. Examples: The Body Shop, Gap, The Athlete's Foot.

Department Stores: They carry several product lines - typically clothing, home furnishings, and household goods - with each line operated as a separate department managed by specialist buyers or merchandisers. Examples: Sears, Macy's, Marshall Field's.

Supermarkets: They are relatively large, low-cost, low-margin, high-volume, self-service operations designed to serve the consumer's total needs for food and household products. Examples: Kroger, Vons, A&P, Food Lion.

Convenience Stores: They are relatively small stores located near residential areas, open long hours seven days a week, and carrying a limited line of high-turnover convenience products at slightly higher prices. Examples: 7-Eleven, Stop-N-Go, Circle K.

Discount Stores: They carry standard merchandise sold at lower prices with lower margins and higher volumes. Examples: General - Wal-Mart, Target, Kmart, Specialty - ...

Solution Summary

(1) Identify the major types of retailers
The following are the major types of retailers and a general description of each:

Specialty Stores: They carry a narrow product line with a deep assortment, such as apparel stores, sporting-goods stores, furniture stores, florists, and

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