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Vertical Marketing Systems

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Explain and define the different types of vertical marketing systems. Give specific company examples so as I can understand

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Solution Summary

Brief description of vertical marketing systems and examples of the different types.

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A vertical marketing system (VMS) is one in which the main members of the distribution channel all collaborate as a unified group to help meet the needs of the consumer. Therefore the producer, distributor, and retailer all work together on strategies and tactics that achieve this goal. The three types of vertical marketing systems are corporate, ...

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