Outlet Selection and Purchase
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*Give two examples of product categories for which the brand is generally elected first and the outlet second, two (2) for which the reverse is true, and two (2) for which these decisions are generally made simultaneously. Justify your selections.
*Analyze how the social and economic risks associated with the following products are likely to affect the outlet choice behavior of consumers; pick two (2):
o Men's suit
o Athletic shoes (for running)
o Wine (as a gift)
o Hairdresser
o Mouthwash
o Cell phone
o Movie for a date
*Discuss and give examples on the strategies that a retailer may use to encourage how unplanned purchases differ, depending on the type of unplanned purchase generally associated with the product category.
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Solution Summary
I Gave two examples of product categories for which the brand is generally elected first and the outlet second, two (2) for which the reverse is true, and two (2) for which these decisions are generally made simultaneously. I Justified my selections.
I also analyzed how the social and economic risks associated with the following products are likely to affect the outlet choice behavior of consumers I picked two (2) of the following:
o Men's suit
o Athletic shoes (for running)
o Wine (as a gift)
o Hairdresser
o Mouthwash
o Cell phone
o Movie for a date
I also discussed and gave examples on the strategies that a retailer would use to descibe how unplanned purchases differ. I displayed this by showing how it can change depending on the type of unplanned purchase generally associated with the product category.
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Outlet Selection and Purchase
*The first question could be for products such as sneakers and dress shirts. This especially seems true for fashion-conscious youth, women, and men in the professional ranks (or fashion conscience). In today's world, price matters, and, while some wouldn't want to be seen in some of the lower level stores, if it's the same product and lower price, cost talks- so to speak.
For the reverse of this, think of supermarkets and men's suits. In grocery stores, many shop where they feel comfortable and enjoy their shopping experience. Plus, the price difference for certain brands in ...
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