Strategic Marketing - Wal-Mart
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I need assistance with the following marketing case:
Marketing Research, Markets, and Developing a Strategy for Target Marketing
Instead of or in addition to the markets it currently serves, should Wal-mart target the following markets? African Americans, the Affluent, Empty Nesters, Hispanics, Suburbanites and Rural Residents
Wal-mart has been successful because it has merchandized products that can be mass marketed (products that appeal to anyone and everyone) and has attained the buying power to support very low pricing of those products. As opposed to mass marketing, other retailers have followed the principles of target marketing where the merchandized products have limited appeal in that they are considered as appropriate to subsets of a total population. Recent articles in the popular press point out that Wal-mart is finding it hard to grow by opening new stores and is considering targeting African Americans, the Affluent, Empty Nesters, Hispanics, Suburbanites and Rural Residents.
I am required to compose a 3 page report on this subject. It must contain an introduction, body, and conclusion.
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Solution Summary
This solution of 1034 words conducts market research on the markets for Wal-Mart and also develops a strategy for target marketing. It explains the success of Wal-Mart and its numerous strategies. All references used are included.
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I need assistance with the following marketing case:
Marketing Research, Markets, and Developing a Strategy for Target Marketing
Instead of or in addition to the markets it currently serves, should Wal-mart target the following markets? African Americans, the Affluent, Empty Nesters, Hispanics, Suburbanites and Rural Residents
Wal-mart has been successful because it has merchandized products that can be mass marketed (products that appeal to anyone and everyone) and has attained the buying power to support very low pricing of those products. As opposed to mass marketing, other retailers have followed the principles of target marketing where the merchandized products have limited appeal in that they are considered as appropriate to subsets of a total population. Recent articles in the popular press point out that Wal-mart is finding it hard to grow by opening new stores and is considering targeting African Americans, the Affluent, Empty Nesters, Hispanics, Suburbanites and Rural Residents.
I am required to compose a 3 page report on this subject. It must contain an introduction, body, and conclusion.
Introduction
Wal-Mart have a wide variety of stores including their discount stores, Super-centers, Neighborhood Markets, and Sam's Club warehouse membership clubs. The company also has many international operations. Wal-Mart is considered a variety store, which focuses on low prices featuring apparel as well as hard goods, and has been committed to upholding their basic value of customer service. This paper discusses about the segmentation strategy for the Wal-Mart in coming times.
Strategy
"The secret of successful retailing is to give your customers what they want," Sam wrote in his autobiography. "And ...
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