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Strategic Marketing - Wal-Mart

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I need assistance with the following marketing case:

Marketing Research, Markets, and Developing a Strategy for Target Marketing

Instead of or in addition to the markets it currently serves, should Wal-mart target the following markets? African Americans, the Affluent, Empty Nesters, Hispanics, Suburbanites and Rural Residents

Wal-mart has been successful because it has merchandized products that can be mass marketed (products that appeal to anyone and everyone) and has attained the buying power to support very low pricing of those products. As opposed to mass marketing, other retailers have followed the principles of target marketing where the merchandized products have limited appeal in that they are considered as appropriate to subsets of a total population. Recent articles in the popular press point out that Wal-mart is finding it hard to grow by opening new stores and is considering targeting African Americans, the Affluent, Empty Nesters, Hispanics, Suburbanites and Rural Residents.

I am required to compose a 3 page report on this subject. It must contain an introduction, body, and conclusion.

See attachments for more background info.

Thanks is advance for you time and assistance!

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I need assistance with the following marketing case:

Marketing Research, Markets, and Developing a Strategy for Target Marketing

Instead of or in addition to the markets it currently serves, should Wal-mart target the following markets? African Americans, the Affluent, Empty Nesters, Hispanics, Suburbanites and Rural Residents

Wal-mart has been successful because it has merchandized products that can be mass marketed (products that appeal to anyone and everyone) and has attained the buying power to support very low pricing of those products. As opposed to mass marketing, other retailers have followed the principles of target marketing where the merchandized products have limited appeal in that they are considered as appropriate to subsets of a total population. Recent articles in the popular press point out that Wal-mart is finding it hard to grow by opening new stores and is considering targeting African Americans, the Affluent, Empty Nesters, Hispanics, Suburbanites and Rural Residents.

I am required to compose a 3 page report on this subject. It must contain an introduction, body, and conclusion.

Introduction

Wal-Mart have a wide variety of stores including their discount stores, Super-centers, Neighborhood Markets, and Sam's Club warehouse membership clubs. The company also has many international operations. Wal-Mart is considered a variety store, which focuses on low prices featuring apparel as well as hard goods, and has been committed to upholding their basic value of customer service. This paper discusses about the segmentation strategy for the Wal-Mart in coming times.

Strategy

"The secret of successful retailing is to give your customers what they want," Sam wrote in his autobiography. "And ...

Solution Summary

This solution of 1034 words conducts market research on the markets for Wal-Mart and also develops a strategy for target marketing. It explains the success of Wal-Mart and its numerous strategies. All references used are included.

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Strategic marketing - WalMart

Need some assistance to put these questions together. Any help is truly appreciated. Thanks in advance.

Firm - WalMart

This week you will continue working on your marketing plan. Marketing Plan Pro software will be used to complete this assignment. You should save your project and submit it to the assignments area of the Blackboard classroom with the following components of the project completed.

Complete these sections under Tasks in the Marketing Plan Pro software:

Finish and Polish
This section should consist of:
Finish and Polish:
This section includes important key summaries and packaging details that the firm should address, especially if this plan will be read by outsiders. It includes the following sections; Strategy and Implementation Summary, Review Milestones, Executive Summary, Create Cover Page, Complete Legal Page, and Plan Review.

The marketing plan and all of its components will also be graded according to the following criteria:

Marketing Plan should all be graded in the same manner and based on the same criteria. The rationale provided for including or excluding a marketing metric from your Plan is logical.
Numerical examples will be assessed using the SMART (Specific, Measurable, Attainable, Relevant and Time-sensitive) criteria.

For any for-profit firm the Margin on Sales should be included and the increase should be stated in either dollars or a percentage of increase over a specified period of time such as a quarter or year.
For financial projections, logical assumptions must be included for the increases/decreases.

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