To feel confident that all of the employees in your strategic planning team understand all that you have taught them, you require each to prepare a streamlined version of the key elements of a company's strategic plan. You require each employee to prepare the following sections of a strategic plan for any one of the corporation's four divisions. You intentionally gave them no information about any of the divisions and suggest that they pick a current leading competitor in that field, and are to assume they are in that company as they write the following parts of a strategic plan: Mission statement (copying an existing real company's mission is unacceptable), Industry analysis, SWOTT analysis, 2 perceptual maps Choose any 2 pairs of criteria that you think are important to plot. Explain why you picked those 2 pairs of criteria. The 4 corporate industries that each employee can pick from are the following: Auto industry, Pharmaceutical industry, Mass merchandiser industry, Home movie rental industry. Any ideas will be appreciated
The industry selected is mass merchandiser industry. The competitor in this industry is Wal-Mart Stores. The corporation's division selected is Wal-Mart US. This is the operating division that is responsible for the operations of Wal-Mart in the US.
The industry analysis is currently the retail industry is having a sale slowdown because of the weakness in the US economy. The consumers have a tendency to reduce spending. Continuing decrease in consumer spending may hurt mass merchandiser industry in the US. Retailers are using different methods to increase their sales. Some are reducing prices, some are reducing costs to save money, and others are closing their stores. In the US Wal-Mart has been able to maintain its sales and profits.
The mass merchandiser industry in the US, the threat of new entrants is relatively low. Wal-Mart in US has a large distribution system, supply chain, store location, and brand recognition. This creates barriers for new entrants in the United States. The buyers have little bargaining power. There are few competitors who can match the price/convenience/range of products offered by Wal-Mart in USA. ...
This posting gives you a step-by-step explanation of strategic planning in the mass merchandise industry. The response also contains the sources used.