Wal-Mart and Target
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Analyze the competitive strategy and positioning by comparing and identifying areas in Wal-Mart and Target mind share and branding and promotions.
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Analyze the competitive strategy and positioning by Comparing and identifying areas in Wal-Mart and Target mind share and branding and promotions.
The competitive strategy and positioning of Wal-Mart and Target are different. Wal-Mart is focused on the competitive strategy of cost leadership and offering the lowest possible prices. The positioning of Wal-Mart is clear, it sell goods at the lowest possible prices. Now the areas that Target and Wal-Mart share are low prices, large assortments, and well developed brand name. The products too are similar to the extent that each sells regular products, clothing, groceries, shoes, jewelry, health and beauty ...
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