Purchase Solution

Walmart,Target, Kmart:Innovation, Strategy,Process, Product

Not what you're looking for?

Ask Custom Question

Select at least three different types of organizations.

Write a paper in which you evaluate the impact of innovation on your selected organizations.
Discuss the impact on strategy, process, product, or services within each type of organization.

Organizations
Wal-Mart
K-mart
Target

Purchase this Solution
Solution Summary

This solution selects three different types of organizations (Walmart, Kmart, Target) and evaluates the impact of innovation. It also discusses impact on strategy, process, product, and services. Links, references, and examples are given.

Solution Preview

The impact of innovation is great at Wal-Mart, K-mart, and Target. In part, these discount chains evolve and innovate to keep current with the market place and to gain strides against competitors, however, innovation is also used as a way to cut costs and become more sustainable.

Wal-Mart redesigned their milk cartons so that the packaging can be better recycled, milk crates are no longer needed, and deliveries to the stores are reduced. The milk container innovation has reduced "labor by half and water usage by 60 to 70 percent" (Lifefilter, 2012) at the production facility. Wal-Mart's overall strategy depends upon innovation: creating new ways to deliver product at a lower price to stores so that low prices can be offered to consumers. According to the author of The Wal-Mart Effect, each year Wal-Mart insists that the cost for basic consumer products drop five percent a year (Fishman, 2006). By making this demand, vendors are forced to innovate in order to continue to supply Wal-Mart with low price, quality goods. Technology Review, points out that Wal-Mart is the "true corporate leader driving productivity improvement over the past decade" (Schrage, 2002). This is because Wal-Mart is the most influential commercial purchaser and implementer of software and systems. When Wal-Mart demands suppliers must comply or innovate, they do so in order to retain Wal-Mart's business. In addition, through the company's commitment to addressing societal issues, ...

Solution provided by:
Sally Baldwin, Ed.D
Education
  • BA, University of Southern California
  • MSS, United States Sports Academy
  • Ed.D, Boise State University
Recent Feedback
  • "Thk u"
  • "Thank you!:)"
  • "Thank you!:)"
  • "Thank you!:)"
  • "Thank you!:)"
Purchase this Solution
Free BrainMass Quizzes
Basics of corporate finance

These questions will test you on your knowledge of finance.

Introduction to Finance

This quiz test introductory finance topics.

Production and cost theory

Understanding production and cost phenomena will permit firms to make wise decisions concerning output volume.

Marketing Research and Forecasting

The following quiz will assess your ability to identify steps in the marketing research process. Understanding this information will provide fundamental knowledge related to marketing research.

Balance Sheet

The Fundamental Classified Balance Sheet. What to know to make it easy.

View More Free Quizzes
Related BrainMass Solutions

  • Walmart- product line classification, assortment, position

    By doing so, they are attempting to expand their current target market to encompass a more diverse customer base. Walmart's primary demographic is income for defining their target customer, due to the pricing strategy that Walmart uses.

  • Advertising and Perception

    Why does each consumer see a product differently? How does this affect the consumer decision making process? Perception is the way that consumers view a product.

  • Environmental Scan: Assessing External and Internal Environments

    - Target is involved in product development program. The Country Estates program in domestics is one example of Target's innovative role in product development. Target designed the line with its supplier.

  • The Marketing Mix and Distribution Strategies

    MARKET AND PROD STRATEGY 8 TARGET MARKET 8 PRIMARY ATTRIBUTES OF TARGET MARKET 8 PRODUCT CATEGORIES 9 PRODUCT-MARKET GRID 10 STRATEGY 11 COMPETITIVE ADVANTAGE/PRODUCT MIX 11 DISTRIBUTION STRATEGY 13 DISTRIBUTION 13 LOGISTICS 14 PHYSICAL FACILITY

  • international issues and ethics

    Explain in detail the implementation of the 4ps marketing mix concept by this company including, competition, target market, product strategy, distribution strategy, communication strategy, pricing strategy, also describe any differences observed in the

  • What kind of demand does Walmart's products have?

    474456 Walmart Product Analysis What kind of demand does Walmart's products have? Does it vary by season? Also, what market segment does Walmart target? What kind of demand does walmart's products have?

  • New Products and Stable Channel Relationships

    Each product has different marketing strategy and they have different target markets.

  • Walmart customer service objectives measure initiative

    550352 Walmart customer service objectives measures target initiatives Given Walmart's overall strategy, provide four objectives, measures, targets and initiatives lined with the overall strategy that would be appropriate for the CUSTOMER SERVICE perspective

  • Walmart Pricing strategy

    Also, other grocery stores like Target are trying to gain market share from Walmart by following similar low priced strategy as that of Walmart.

  • Internal Business Process Perspective at Walmart

    446748 Internal Business Process Perspective at Walmart Consider Walmart's mission and strategy from the perspective of its internal business processes. Identify objectives and measures relevant to that perspective.

View More Related Solutions