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Walmart,Target, Kmart:Innovation, Strategy,Process, Product

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Select at least three different types of organizations.

Write a paper in which you evaluate the impact of innovation on your selected organizations.
Discuss the impact on strategy, process, product, or services within each type of organization.

Organizations
Wal-Mart
K-mart
Target

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https://brainmass.com/business/innovation-strategies/walmart-target-kmart-innovation-strategy-process-product-451968

Solution Preview

The impact of innovation is great at Wal-Mart, K-mart, and Target. In part, these discount chains evolve and innovate to keep current with the market place and to gain strides against competitors, however, innovation is also used as a way to cut costs and become more sustainable.

Wal-Mart redesigned their milk cartons so that the packaging can be better recycled, milk crates are no longer needed, and deliveries to the stores are reduced. The milk container innovation has reduced "labor by half and water usage by 60 to 70 percent" (Lifefilter, 2012) at the production facility. Wal-Mart's overall strategy depends upon innovation: creating new ways to deliver product at a lower price to stores so that low prices can be offered to consumers. According to the author of The Wal-Mart Effect, each year Wal-Mart insists that the cost for basic consumer products drop five percent a year (Fishman, 2006). By making this demand, vendors are forced to innovate in order to continue to supply Wal-Mart with low price, quality goods. Technology Review, points out that Wal-Mart is the "true corporate leader driving productivity improvement over the past decade" (Schrage, 2002). This is because Wal-Mart is the most influential commercial purchaser and implementer of software and systems. When Wal-Mart demands suppliers must comply or innovate, they do so in order to retain Wal-Mart's business. In addition, through the company's commitment to addressing societal issues, ...

Solution Summary

This solution selects three different types of organizations (Walmart, Kmart, Target) and evaluates the impact of innovation. It also discusses impact on strategy, process, product, and services. Links, references, and examples are given.

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