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Walmart- product line classification, assortment, position

What is walmarts product line classification?

How has Walmart positioned itself in the marketplace based on:

a. product assortment
b. price level

Who is Walmarts target customer?

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What is walmarts product line classification?

Walmart's product line classification is that they are supercenters in excess size of a regular retailer and they offer multiple lines of goods and services. The product lines are specifically designed to be items that are purchased by their target customers on a routine basis. Specialty goods are not a part of this product line classification and would not be offered by Walmart. They are in a product line classification that caters towards the needs and desires of large population segments, and they achieve this by offering common product lines, like food, clothing, and various types of household ...

Solution Summary

What is walmarts product line classification?

How has Walmart positioned itself in the marketplace based on:

a. product assortment
b. price level

Who is Walmarts target customer?

$2.19