Visit the following websites (Walmart, K-mart, and Target). Will you describe the marketing tools used in each of the three Web sites?
Also, include an evaluation of the apparent customer service provided by each site.© BrainMass Inc. brainmass.com June 3, 2020, 8:47 pm ad1c9bdddf
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Visit the following web sites (wal-mart, k-mart, and target)
Will you describe the marketing tools used in each of the three Web sites? Also, include an evaluation of the apparent customer service provided by each site.
Case of Wal-Mart
Founded in 1962 by Sam Walton, Wal-Mart followed an amazing pattern of success and growth, eclipsing all other U.S. department store retailers by the early 1990's.
It employs over 1 million people in the United States at 3,400 stores and 1.4 million people worldwide at 4,500 retail units in 10 countries: the United States, Mexico, Puerto Rico, Canada, Argentina, Brazil, China, Korea, Germany, and the United Kingdom (where it owns the ASDA chain of supermarkets).
Sam Walton, the founder of Wal-Mart, opened the first Wal-Mart store in Rogers, Arkansas in 1962. The company is publicly traded at the New York Stock Exchange under the symbol WMT and has its headquarters in Bentonville, Arkansas.
Walmart.com is an online shopping site that offers merchandise different from that in stores. The walmart.com site also offers digital music downloads with digital rights management (DRM) and online photo processing. Wal-Mart saw the Internet as a means to conveniently deliver a wide assortment of goods at low prices. Wal-Mart looked to venture on-line as a means to continue delivering on its promise to customers, "a wide assortment of good quality merchandise; the lowest possible prices; guaranteed satisfaction with what you buy; friendly, knowledgeable service; convenient hours; free parking; a pleasant shopping experience." On-line shoppers perceive convenience as the ease and speed with which one can find what they are looking for. Assortment is only valuable to on-line shoppers if it is easily navigable and accessible. Thus walmart.com is providing numerous goods and services at lower transaction costs.
Stemming from the management's core values, Wal-Mart has been known for their customer oriented approach. Wal-Mart maintains one of the best satisfaction guaranteed programs, which promotes customer goodwill. One can return virtually any product to Wal-Mart without any problems. They simply take the product back and promptly refund the price of the product, nearly no questions asked.
Due in part to its size, ...
This solution provides detailed descriptions regarding the marketing tools used by websites.