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Marketing Channels

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Should marketing channel images be consistent with brand images? Why or why not? Defend your answer.

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Yes and No. Why? Look at all the companies out there that have brand images that have have been channeled. What would McDonald's be without Ronald. What would Burger King be without the King? What would MTV be without the moon man? Just another product. The public feels comfortable with a brand and symbol they are used to.

Logos are updated, but generally stay similar to the original. The marketer does ...

Solution provided by:
Jo Ann Prevetti, MBA, PhD (IP)
Education
  • Master of Business Administration, University of Phoenix
  • Bachelor of Science in Paralegal Studies, Kaplan College
  • Business Diploma, Katharine Gibbs Business College for Women
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