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Easy Cheese advertising ideas

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Come up with at least 5 ideas that are on strategy in promoting Easy Cheese. The minimal expression of the maximal number of ideas applies here. For example, rather than developing a 30-second television script for Geico using the caveman, one idea might be expressed as "Caveman sees therapist because he's bothered by commercials making fun of him because he's child-like in his understanding of the world. During the session his mother calls." Another example of minimal expression of maximal number of ideas is (for Orbit) "Two yuppie couples yelling at each other, sneering, making faces and gesturing aggressively at each other with insults such as 'party hostess,' 'soccer mom,' 'corporate executive' and 'charity giver.' Orbit girl then steps in with 'For dirty Mouth--(starburst)--Orbit.'"

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This assignment is asking you for advertising or marketing ideas that are what I like to call "quick and dirty." This is a description of an advertisement campaign for a product called Easy Cheese. According to the examples, the advertising campaign should have related ideas that flow one commercial into another commercial, like chapters in a single story.

First, think about Easy Cheese. What does the name of the product make you think of? I think of a cheese product that is easy, because it is ready to eat right away, without having to be cut up into bite size cubes first, or made into a cheese ball before it is eaten. Easy Cheese ...

Solution Summary

Ideas for promoting a new product, Easy Cheese, with description of quick advertising possibilities.

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For this assignment, read the fictional problem below, then answer the subsequent questions. The questions call you to walk through the problem using the Five Stages of Problem Solving found in the class text (Attached). Your response should be one to two pages in length

Problem

In 2005 Ben opened a fast-food restaurant called "Tornado Tacos" which combined tasty taco toppings with technology. Ben had avidly ingested tacos for years and was always perturbed by how taco toppings were always at the top of the meat and never mixed within; he thus opened Tornado Tacos!

Customers choose which toppings they want on their tacos and Ben places them in a patented 'tornado spin mixer' where the ingredients are thoroughly mixed. The toppings do not lose their integrity (tomatoes are still crispy, etc.) and the customer enjoys the taste of every selected taco topping in each bite of a Tornado Taco!

Tornado Tacos enjoyed mind-blowing profits and success for the first three years due to creative advertising. The commercials featured lettuce, cheese, and tomatoes getting married by a taco shell; after the taco shell pronounced them married, they took their honeymoon in the 'tornado spin mixer'.

Upon the popularity of this commercial, the Monogamous Toppings for a Homogenous Gullet (MTHG) began a national boycott against Tornado Tacos, stating that the commercial endorsed polygamous topping-sharing. Within six months Ben's profits began to reflect the boycott and spiraled downward.

Ben now comes to your company, Novel Solutions to Non-Traditional Problems (NSNTP), for help. Ben is adamant on maintaining his First Amendment Freedoms as an artist, yet wants to see Tornado Tacos profitable. What plan do you have for him?

Directions

1. Identify the Problem.

2. What techniques can be used to adopt the right attitude?

3. Generate ideas and options for a possible solution. What specific techniques do you use?

4. Select a Solution.

5. How would you implement and evaluate the solution selected?

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