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Easy Cheese advertising ideas

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Come up with at least 5 ideas that are on strategy in promoting Easy Cheese. The minimal expression of the maximal number of ideas applies here. For example, rather than developing a 30-second television script for Geico using the caveman, one idea might be expressed as "Caveman sees therapist because he's bothered by commercials making fun of him because he's child-like in his understanding of the world. During the session his mother calls." Another example of minimal expression of maximal number of ideas is (for Orbit) "Two yuppie couples yelling at each other, sneering, making faces and gesturing aggressively at each other with insults such as 'party hostess,' 'soccer mom,' 'corporate executive' and 'charity giver.' Orbit girl then steps in with 'For dirty Mouth--(starburst)--Orbit.'"

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This assignment is asking you for advertising or marketing ideas that are what I like to call "quick and dirty." This is a description of an advertisement campaign for a product called Easy Cheese. According to the examples, the advertising campaign should have related ideas that flow one commercial into another commercial, like chapters in a single story.

First, think about Easy Cheese. What does the name of the product make you think of? I think of a cheese product that is easy, because it is ready to eat right away, without having to be cut up into bite size cubes first, or made into a cheese ball before it is eaten. Easy Cheese ...

Solution Summary

Ideas for promoting a new product, Easy Cheese, with description of quick advertising possibilities.

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Healthy Fast Food:Market Research & Differentiation

Hello Professor,
For my group presentation we have decided on healthy fast food restaurant-Healthy fast. We will implement segmentation, targeting, positioning, market research, differentiation and four Ps. my part is market research and differentiation our product. I need some ideas about market research and differentiation strategies and implementing those strategies for our product. This is our simple outline:
Healthy Fast Food Restaurant- Healthy Fast
Target Market- Involved families. People already concerned with health. Upper-middle class to Upper Class. Whole Food eaters
Position- Quick healthy eating, for those too busy to cook.
Market Research- focus groups
- Database = income, family size, location
Coupons in Good Housekeeping, Family Circle, and Fitness Magazines...
Story- food fuels life, want our kids to have a long and healthy one
App.- Partner with My Fitness Pal.
Segmentation- income, geographic location, upper class suburban areas, West Chester

- Webpage offers fun and active activities for families
- We say we are breaking the mold of fast food, have commercials promoting different family dynamics wanting to eat healthy?

Thank you!

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