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    Business Ethics and Principles Case Study

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    Step #1: Read the case study at the link below. (You may need to copy and paste it into your browser) http://businesscasestudies.co.uk/nestle/business-principles-in-action-nutritional-labelling/introduction.html#axzz3uKToiXrO

    Step #2: Answer the question below.

    Using an example, explain what is meant by business ethics?

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    Business ethics identify the moral principles and/or issues that exist in a business' internal and/or external environment. Business ethics can guide the behavior of a company, and form a cornerstone in sustainable marketing. By paying attention to a company's business ethics, the company can achieve sustainable marketing goals for the long-term consumer. The welfare of the business depends on its business ethics. Dealing with ethical issues and social responsibility issues in an open manner can help to build better customer relations.

    An example of a case where business ethics has been called into question is in the production of hard Italian cheeses. In November 2012, The United States Food and Drug Administration (FDA) found evidence ...

    Solution Summary

    The expert examines a business ethics and principle case study. The solution is answered in 398 words with three sources are cited.