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Mattel Case Study Utility Ethics

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Utility Ethics

*Disclaimer* This is not a request for a completed assignment. I just need some help with summarizing the main points of this case study.

I am using the Utility Test to inform my understanding of the Mattel case study.

Using the following article, I need help with applying the Utility Test to the Mattel case study. I've attached an outline of what I need to accomplish.

Sethi, S., Veral, E., Shapiro, H., & Emelianova, O. (2011). Mattel, Inc.: Global manufacturing principles (GMP) - A life-cycle analysis of a company-based code of conduct in the toy industry. Journal of Business Ethics, 99(4), 483-517. Retrieved from ProQuest.

*If you do not have access to ProQuest, please use the following link: https://www.researchgate.net/publication/225371400_Mattel_Inc_Global_Manufacturing_Principles_GMP_-_A_Life-Cycle_Analysis_of_a_Company-Based_Code_of_Conduct_in_the_Toy_Industry

Keys to the Assignment
1.Choose an ethical issue raised by the Mattel case study
2.Apply the Utility Test: http://ethicsops.com/UtilityTest.php
3.Be sure that you follow each step of the Utility Test (use a separate section heading for discussion of each step of the test):
A.Introduce the test.

B.Briefly discuss why utility ethics is a valid way of deciding right and wrong.

C.Apply the test

Step 1: Identify the alternative actions that are possible and the persons and groups (the stakeholders) who will be affected by these actions.

Step 2: For each of the most promising alternatives, determine the benefits and costs to each person or group affected.

Step 3: Select the action in the current situation that produces the greatest benefits over costs for all affected.

Step 4: Discuss what would happen if the action were a policy for all similar situations.

D. Draw a conclusion. If the same action is selected in Steps 3 & 4, then the action is an ethical one. If different actions are selected, decide whether the individual action will produce the greatest good and the least harm, for all affected, over the long term.

4.Be sure to use at least two sources to support your discussion and analysis

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Solution Summary

This posting gives you a step-by-step explanation of Mattel Case & Utility Ethics. The response also contains the sources used.

Solution Preview

Step 1
Apply the test:
The actual action taken by Mattel was to back off from GMP compliance. Instead, it chose the industry wide voluntary code of conduct which provided no third party independent external monitoring, and did not call for public disclosure of audit findings (a).
Step 1
The alternative actions that are possible are first, Mattel could have continued with the GMP, and incurred the higher cost of procurement. (Stakeholders affected: Vendors, customers, shareholders). Second alternative is that Mattel could have communicated how it had set high standards for vendors to its customers and shareholders and the impact it would have on price, and profits. Third alternative is that Mattel could have abandoned the GMP and followed the strategy of other manufacturers. (Stakeholders affected, management, customers, vendors, & shareholders)
Step 2
The most promising alternatives are:
One: Mattel should have continued with GMP: The costs to customers would have been higher prices, benefits the toys are made ...

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